Bold rebrand propels Lumé to nationwide expansion

Lumé, a sustainable skincare brand, gained traction with eco-conscious consumers but struggled to scale due to an unclear brand identity and inconsistent messaging.

Lumé, a sustainable skincare brand, gained traction with eco-conscious consumers but struggled to scale due to an unclear brand identity and inconsistent messaging.

Lumé, a sustainable skincare brand, gained traction with eco-conscious consumers but struggled to scale due to an unclear brand identity and inconsistent messaging.

year

2023

Client

Lumé

timeline

4 months

year

2023

Client

Lumé

timeline

4 months

year

2023

Client

Lumé

timeline

4 months

The Challenges

Weak Brand Differentiation

Lumé’s branding blended into the crowded sustainable beauty market, failing to stand out.

Unclear Market Positioning

Their messaging didn’t clearly communicate their unique value to potential partners and investors.

Incohesive Digital Presence

Website, social media, and packaging lacked consistency, making the brand appear fragmented.

The Challenges

Weak Brand Differentiation

Lumé’s branding blended into the crowded sustainable beauty market, failing to stand out.

Unclear Market Positioning

Their messaging didn’t clearly communicate their unique value to potential partners and investors.

Incohesive Digital Presence

Website, social media, and packaging lacked consistency, making the brand appear fragmented.

The Challenges

Weak Brand Differentiation

Lumé’s branding blended into the crowded sustainable beauty market, failing to stand out.

Unclear Market Positioning

Their messaging didn’t clearly communicate their unique value to potential partners and investors.

Incohesive Digital Presence

Website, social media, and packaging lacked consistency, making the brand appear fragmented.

The Solutions

Mandala executed a strategic rebrand, refining Lumé’s identity and positioning.

  • Crafted a bold, distinctive brand identity to elevate market perception.

  • Developed clear messaging that resonated with both investors and customers.

  • Redesigned their website and marketing assets for a cohesive, high-impact digital presence.

The Result

$8M

Secured funding

3x

Brand Awareness

60%

Growth in DTC sales

Other

impacts

 we made

Other

impacts

 we made

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