Strategic brand revamp helps Canné secure Series A funding

Canné, a premium wellness brand, specializes in plant-based supplements and cosmetics. Despite strong early traction, they struggled to position themselves as an industry leader in a highly competitive market.

Canné, a premium wellness brand, specializes in plant-based supplements and cosmetics. Despite strong early traction, they struggled to position themselves as an industry leader in a highly competitive market.

Canné, a premium wellness brand, specializes in plant-based supplements and cosmetics. Despite strong early traction, they struggled to position themselves as an industry leader in a highly competitive market.

year

2024

Client

Canné

timeline

3 Months

year

2024

Client

Canné

timeline

3 Months

year

2024

Client

Canné

timeline

3 Months

The Challenges

Weak Brand Identity

Canné’s visual and verbal branding lacked the premium feel necessary to stand out in the wellness space.

Unclear Messaging

Their value proposition wasn’t effectively communicated, making it difficult to attract investors.

Inconsistent Marketing Assets

Website, packaging, and marketing materials didn’t present a cohesive and compelling brand story.

The Challenges

Weak Brand Identity

Canné’s visual and verbal branding lacked the premium feel necessary to stand out in the wellness space.

Unclear Messaging

Their value proposition wasn’t effectively communicated, making it difficult to attract investors.

Inconsistent Marketing Assets

Website, packaging, and marketing materials didn’t present a cohesive and compelling brand story.

The Challenges

Weak Brand Identity

Canné’s visual and verbal branding lacked the premium feel necessary to stand out in the wellness space.

Unclear Messaging

Their value proposition wasn’t effectively communicated, making it difficult to attract investors.

Inconsistent Marketing Assets

Website, packaging, and marketing materials didn’t present a cohesive and compelling brand story.

The Solutions

Mandala led a comprehensive brand revamp, refining Canné’s visual identity, tone, and messaging.

Redesigned their brand aesthetics for a premium, modern appeal.
Developed a compelling brand story to align with investor expectations.
Optimized their website, packaging, and marketing materials for consistency and impact.

The Result

Mandala’s strategic approach helped Canné transform its brand into an asset for growth. Within three months of the rebrand, Canné:

$11.5M

Series A Raised

50%

Increased ROI

20%

Increased Conversion

Other

impacts

 we made

Other

impacts

 we made

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