Nuvé’s rebrand driving 70% sales growth in just 2 years

Nuvé, a high-end wellness brand, had innovative products but lacked the brand perception to justify its premium pricing. A strategic repositioning helped them break into the luxury market.

Nuvé, a high-end wellness brand, had innovative products but lacked the brand perception to justify its premium pricing. A strategic repositioning helped them break into the luxury market.

Nuvé, a high-end wellness brand, had innovative products but lacked the brand perception to justify its premium pricing. A strategic repositioning helped them break into the luxury market.

year

2024

Client

Nuvé

timeline

5 months

year

2024

Client

Nuvé

timeline

5 months

year

2024

Client

Nuvé

timeline

5 months

The Challenges

Mismatched Brand Perception

Despite premium-quality products, Nuvé’s branding didn’t reflect a luxury feel.

Low Customer Trust

Inconsistent messaging and visual identity made it hard to establish credibility.

Underwhelming Sales Performance

Their website and marketing materials weren’t optimized to convert high-end buyers.

The Challenges

Mismatched Brand Perception

Despite premium-quality products, Nuvé’s branding didn’t reflect a luxury feel.

Low Customer Trust

Inconsistent messaging and visual identity made it hard to establish credibility.

Underwhelming Sales Performance

Their website and marketing materials weren’t optimized to convert high-end buyers.

The Challenges

Mismatched Brand Perception

Despite premium-quality products, Nuvé’s branding didn’t reflect a luxury feel.

Low Customer Trust

Inconsistent messaging and visual identity made it hard to establish credibility.

Underwhelming Sales Performance

Their website and marketing materials weren’t optimized to convert high-end buyers.

The Solutions

Mandala redefined Nuvé’s brand to align with luxury market expectations.

  • Designed a sleek, high-end brand identity to match premium pricing.

  • Developed persuasive storytelling to build customer trust.

  • Enhanced website and digital assets for a seamless, high-converting experience.

The Result

70%

Increase in Sales

50+

Retail Partnerships

5x

Instagram Followers

Other

impacts

 we made

Other

impacts

 we made

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Bold rebrand propels Lumé to nationwide expansion

$8M

Secured funding

3x

Brand Awareness

60%

Growth in DTC sales

Copywriting

Pitch Deck

Bold rebrand propels Lumé to nationwide expansion

$8M

Secured funding

3x

Brand Awareness

60%

Growth in DTC sales

Copywriting

Pitch Deck

Bold rebrand propels Lumé to nationwide expansion

$8M

Secured funding

3x

Brand Awareness

60%

Growth in DTC sales

Copywriting

Pitch Deck

Strategic brand revamp helps Canné secure Series A funding

$11.5M

Series A Raised

50%

Increased ROI

20%

Increased Conversion

Copywriting

Pitch Deck

Branding

Strategic brand revamp helps Canné secure Series A funding

$11.5M

Series A Raised

50%

Increased ROI

20%

Increased Conversion

Copywriting

Pitch Deck

Branding

Strategic brand revamp helps Canné secure Series A funding

$11.5M

Series A Raised

50%

Increased ROI

20%

Increased Conversion

Copywriting

Pitch Deck

Branding

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