Luxe rebrand helps Véra Beauty triple its market share
year
2022
Client
Véra
timeline
1 year
The Challenges
Lack of Brand Cohesion
Véra Beauty’s branding was inconsistent across platforms.
Low Perceived Value
Despite high-quality ingredients, the brand didn’t feel premium.
Weak Online Conversions
Their website wasn’t optimized for high-intent buyers.
The Solutions
Mandala refined Véra Beauty’s brand positioning.
Redesigned brand identity for a luxury feel.
Crafted clear messaging to highlight product value.
Optimized website and marketing for conversions.
The Result
Following the rebrand, Véra Beauty successfully repositioned itself as a luxury brand, leading to higher customer trust, increased sales, and greater market presence.
3x
Market Growth
65%
Higher AOV
20+
Retail Stores
