Luxe rebrand helps Véra Beauty triple its market share

Véra Beauty struggled with weak branding and low conversions. A strategic overhaul helped them scale and enter the high-end market.

Véra Beauty struggled with weak branding and low conversions. A strategic overhaul helped them scale and enter the high-end market.

Véra Beauty struggled with weak branding and low conversions. A strategic overhaul helped them scale and enter the high-end market.

year

2022

Client

Véra

timeline

1 year

year

2022

Client

Véra

timeline

1 year

year

2022

Client

Véra

timeline

1 year

The Challenges

Lack of Brand Cohesion

Véra Beauty’s branding was inconsistent across platforms.

Low Perceived Value

Despite high-quality ingredients, the brand didn’t feel premium.

Weak Online Conversions

Their website wasn’t optimized for high-intent buyers.

The Challenges

Lack of Brand Cohesion

Véra Beauty’s branding was inconsistent across platforms.

Low Perceived Value

Despite high-quality ingredients, the brand didn’t feel premium.

Weak Online Conversions

Their website wasn’t optimized for high-intent buyers.

The Challenges

Lack of Brand Cohesion

Véra Beauty’s branding was inconsistent across platforms.

Low Perceived Value

Despite high-quality ingredients, the brand didn’t feel premium.

Weak Online Conversions

Their website wasn’t optimized for high-intent buyers.

The Solutions

Mandala refined Véra Beauty’s brand positioning.

  • Redesigned brand identity for a luxury feel.

  • Crafted clear messaging to highlight product value.

  • Optimized website and marketing for conversions.

The Result

Following the rebrand, Véra Beauty successfully repositioned itself as a luxury brand, leading to higher customer trust, increased sales, and greater market presence.

3x

Market Growth

65%

Higher AOV

20+

Retail Stores

Other

impacts

 we made

Other

impacts

 we made

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Bold rebrand propels Lumé to nationwide expansion

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Brand Awareness

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Growth in DTC sales

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Pitch Deck

Bold rebrand propels Lumé to nationwide expansion

$8M

Secured funding

3x

Brand Awareness

60%

Growth in DTC sales

Copywriting

Pitch Deck

Bold rebrand propels Lumé to nationwide expansion

$8M

Secured funding

3x

Brand Awareness

60%

Growth in DTC sales

Copywriting

Pitch Deck

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