Revitalized branding helps Növa lead in clean wellness

Növa’s weak brand positioning hurt sales. A strategic rebrand clarified their message and boosted conversions.

Növa’s weak brand positioning hurt sales. A strategic rebrand clarified their message and boosted conversions.

Növa’s weak brand positioning hurt sales. A strategic rebrand clarified their message and boosted conversions.

year

2020

Client

Növa

timeline

2 months

year

2020

Client

Növa

timeline

2 months

year

2020

Client

Növa

timeline

2 months

The Challenges

Unclear Brand Positioning

Növa struggled to stand out in clean beauty.

Inconsistent Customer Experience

Their branding lacked a cohesive identity.

Low Sales Performance

A cluttered website reduced conversions.

The Challenges

Unclear Brand Positioning

Növa struggled to stand out in clean beauty.

Inconsistent Customer Experience

Their branding lacked a cohesive identity.

Low Sales Performance

A cluttered website reduced conversions.

The Challenges

Unclear Brand Positioning

Növa struggled to stand out in clean beauty.

Inconsistent Customer Experience

Their branding lacked a cohesive identity.

Low Sales Performance

A cluttered website reduced conversions.

The Solutions

Mandala redefined Növa’s brand.

  • Created a compelling brand story.

  • Redesigned packaging for consistency.

  • Improved website for higher conversions.

The Result

With a clear brand identity and an improved digital experience, Növa strengthened customer loyalty, increased online sales, and secured key retail partnerships.

40%

Customer Retention

80%

Online Sales

2

Retail Partnerships

Other

impacts

 we made

Other

impacts

 we made

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Secured funding

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Growth in DTC sales

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Bold rebrand propels Lumé to nationwide expansion

$8M

Secured funding

3x

Brand Awareness

60%

Growth in DTC sales

Copywriting

Pitch Deck

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