Strategic refresh fuels Auro’s global expansion
year
2024
Client
Auro
timeline
8 months
The Challenges
Weak Brand Authority
Auro wasn’t perceived as an industry leader.
Investor Hesitation
Unclear messaging made fundraising difficult.
Low Market Awareness
The brand struggled to connect with its audience.
The Solutions
Mandala executed a strategic brand refresh.
Built a bold, modern identity.
Refined messaging to attract investors.
Optimized marketing for global reach.
The Result
The strategic brand refresh helped Auro gain investor confidence, secure substantial funding, and successfully expand into international markets.
5x
Brand Visibility
$15M
Series A Funding
5
International Markets
