Strategic refresh fuels Auro’s global expansion

Auro, a wellness tech startup, lacked brand authority. A targeted refresh positioned them as a leader, unlocking new growth and funding.

Auro, a wellness tech startup, lacked brand authority. A targeted refresh positioned them as a leader, unlocking new growth and funding.

Auro, a wellness tech startup, lacked brand authority. A targeted refresh positioned them as a leader, unlocking new growth and funding.

year

2024

Client

Auro

timeline

8 months

year

2024

Client

Auro

timeline

8 months

year

2024

Client

Auro

timeline

8 months

The Challenges

Weak Brand Authority

Auro wasn’t perceived as an industry leader.

Investor Hesitation

Unclear messaging made fundraising difficult.

Low Market Awareness

The brand struggled to connect with its audience.

The Challenges

Weak Brand Authority

Auro wasn’t perceived as an industry leader.

Investor Hesitation

Unclear messaging made fundraising difficult.

Low Market Awareness

The brand struggled to connect with its audience.

The Challenges

Weak Brand Authority

Auro wasn’t perceived as an industry leader.

Investor Hesitation

Unclear messaging made fundraising difficult.

Low Market Awareness

The brand struggled to connect with its audience.

The Solutions

Mandala executed a strategic brand refresh.

  • Built a bold, modern identity.

  • Refined messaging to attract investors.

  • Optimized marketing for global reach.

The Result

The strategic brand refresh helped Auro gain investor confidence, secure substantial funding, and successfully expand into international markets.

5x

Brand Visibility

$15M

Series A Funding

5

International Markets

Other

impacts

 we made

Other

impacts

 we made

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